While we are building a website for a new client or a website redesign for a current client, they should both be maximizing their time to conduct a content audit of their current website. Defining their goals, taking inventory of their content, and assessing their content's value is important.
Carrie Hane, coauthor of Designing Connected Content and Association Content Strategies for a Changing World, offers some great tips on how to achieve this.
Then, when it comes time to add content to their new website, they can be strategic about including only the most relevant information for both their current members and prospective members.
After their website goes live, we can perform an advanced SEO analysis to determine if their audit was successful. This analysis will also provide them with a detailed monthly report of their search engine rankings and recommended strategies to improve their results.