K.I.S.S. - Keep It Simple Stupid!

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K.I.S.S. - Keep It Simple Stupid!

When emailing your members, write an enticing subject line that tells them exactly what they will get out of it when they open it.

Then, get to the point using bulleted items, so they can get the information quicker.

Lisa Boylan, a senior editor of Associations Now, shares a Membership Pro Tip on how to make your communications short and sweet.

*Photo credit: (Artur/iStock/Getty Images Plus)