Who doesn't love happy hour?
You should encourage your association staff to host a virtual happy hour and invite new members, so they can meet your staff and network with each other. It’s a great opportunity to learn what these new members are looking for from your organization.
Lisa Boylan, senior editor of Associations Now, introduces an organization which emails a six-part video series to its new members, including an invitation to participate in a virtual happy hour. Additional emails can include a welcome video, information about your organization’s benefits, introductions to your staff, and how to use the member portal. These emails can be automated in our MemberLeap system using our drip marketing program.
A lot of members who join an association are looking for social connections, and this is a great opportunity to accomplish while adding value to their new membership.
To learn more, please read the full article: Membership Pro Tip: Virtual Happy Hour for Newbies