Finding new members can be a tedious task; however, converting non-members who have already attended one or more of your association events is a great place to start. They have obviously already found value in your organization by attending an event and hopefully gathered some helpful insights and resources.
Now you just need to reel them in. Samantha Whitehorne, editor-in-chief of Associations Now, recommends how to achieve this in her How to Convert an Attendee to a Member article.
It is much easier to convert a non-member who has attended one of your events than a non-member who doesn’t know about your organization and what you have to offer.