Every association has a story to tell. When it began. How it began. Why it began. Who it began with.
Have you written your organization’s story? Don’t write the story alone though. Ask your current members to help you write it. You can send out a survey to ask them about why they joined and what benefits they have gained since becoming a member.
While you are asking them for their story, also invite your members to become ambassadors of your organization and encourage them to recruit others in their field who could benefit from your resources too.
Remember to include all of your successes in your empowering story to really showcase your organization's worth.
If your organization takes the time necessary to craft a compelling story and markets it well, you can use it to reach prospective members in an effort to recruit them.