Online Store
Catalog - The online store feature allows you to manage a catalog of items, sponsorships, and downloadable documents (PDF, Word documents, videos, etc.) and allow members and/or the public to purchase them. Items can have photos, and can have additional attributes (like t-shirt sizes)
Online Payment - If you have a credit card merchant account or PayPal account integrated with your MMS account, it will automatically will be configured with the store.
Member/Non-Member Pricing - offer discounts to members
Inventory/Availability - The store module also includes inventory tracking as well as an available/unavailable checkbox.
Tax/Shipping - options for computing tax and shipping are available as well.
Promotions Manager - The promotions manager allows you to set up different types of discounts and promotions in your online store. To begin adding promotions, go to your main store admin page and click on the link for 'Manage Promotions'.
The main page will give you a listing of all of your active promotions and you have the ability to also view inactive/expired promotions as well as a combined view with all promos together. When setting up a promotion you have several options:
Promo Name: The name of the promotion that will be displayed to the user on their summary pages and invoice.
Description: The description of the promotion and will display when a user clicks to view more information.
Start/End Date: The start date represents the first date that the promo is active while the end date represents the last day that the promo is active. A start date is required but the end date is optional.
Promo Code: If this is entered, the user will be required to enter the promo code before the promo activates for them. If the promo code is left empty then the promo will automatically be active if the user qualifies.
Members Only: If checked, then the promo will be locked to members only.
Promo Type: Three options are available here:
- Flat Discount: This will give the user a flat amount off their cart. By default it will simply take the flat amount off the total of the invoice, but you can also check the option to make it take a flat amount off each item in the cart. By default this type of discount will apply to all items but you can check the option to only have it apply to specified items to change this.
- Percentage Discount: This will give the user the specified percentage off their cart. By default this type of discount will apply to all items but you can check the option to only have it apply to specified items to change this.
- BOGO Promotion: This will let you set up a 'buy x get y' type of promotion that will apply as user's add items to their cart. You can specify the total amount to be bought and the amount of free items the user gets and also choose the applicable items on the next page.
If the specified items option or the BOGO promotion option was chosen then you will next go to a page to add applicable items to the promotion. Simply click the button to add an item, select it from the dropdown list, and save it.
User Experience - If there are active promotions without promo codes attached, users will see a display at the top of the store screen showing them information about the promotion(s). Additionally, any items that qualify for an active promotion will have this noted on their product listing and the individual item page. If an item has a promo code, this can be entered by the user on their cart page. Any promos that are unlocked this way will also be shown on the promo information box and the item listings like the other promos.
A user can enter and use multiple promotions at once, but they can only apply a single promotion to an individual item. There is no 'double-dipping' discounts where multiple promotions can be applied to the same item. For example, let's say I have 2 active promotions - a 10% off promo and a B2G1 promo. I add 4 items to my cart - 3 are part of the B2G1 deal and 1 is not. I would pay full price for 2 of the items that were part of the B2G1 deal, I would get 1 item free from the B2G1 deal, and the last item would be discounted 10%.
In cases where conflicting promotions could be applied to the same item the system will evaluate the outcome of both promotions and automatically give the better discount to the user.
When resolving BOGO deals the system will give the discount to the cheapest item(s). For example, in a B2G1 deal with 3 items priced $5, $10, and $15 the user would end up getting the $5 item for free.
Because promos are item based, all quantity options in the store are locked to '1' when promos are active. A user can absolutely purchase multiples of the same item but they will show up individually in their cart so that discounts can be applied properly.
Any promotions or discounts used will be noted to the user on their cart page, summary page, confirmation email, and confirmation screen. Admins are able to see this information by using the normal transactions report and any of the exports attached to that.
