Support the NC Craft Brewers Guild at the 7th Annual NC Public House!
Showcase your craft beverages to thousands of fair-goers at the NC Public House, held at the North Carolina State Fair. This is an unparalleled opportunity to introduce your products to a broad and diverse audience, with an anticipated reach of over 20,000 attendees across 11 days. As the Guild’s most important fundraiser of the year, the NC Public House is the primary source of funding for our annual operations—your participation directly supports the advocacy, member services, and promotional efforts that benefit breweries across North Carolina.
Why Your Donation Matters
Your donation will directly support the NC Craft Brewers Guild’s operations, allowing us to continue providing vital member services, advocacy, and promotional activities that benefit breweries statewide. Your contribution is crucial to our mission and helps ensure the success of the entire NC craft beer community.
Recognition Opportunities
Prime Location: The NC Public House is strategically located in the South Lobby of Dorton Arena, directly across from the most heavily-trafficked entrance to the Fair and opposite the largest Ferris wheel.
Extensive Promotion: Your brand will be promoted through banners at key Fair entrances, PA announcements, inclusion in the 2024 Daily Schedule with a map listing, and digital outreach via Untappd and social media. We’ll also provide you with a turn-key media kit to maximize your exposure.
Comprehensive PR Campaign: Gain visibility through statewide media coverage, including print, TV, radio, online platforms, and podcasts.
Donation Logistics
Delivery Dates: Tuesday, October 15th and Wednesday, October 16th | 9 am-3 pm at the NC State Fairgrounds.
Eligibility: Participation is limited to brewery members in good standing with the NCCBG. For membership inquiries, please contact Lisa Parker.
Product Requirements: All donated products must have NC ABC approval and an ABV below 7% per State Fair guidelines. We reserve the right to return any products that are damaged or unsaleable.
Registration Deadline: September 30th, 2024. Confirmation letters with your donation level and delivery date will be sent by October 4th, 2024.
Post-Fair Pickup: Empty kegs must be collected on October 28th-29th, as there will be no secured storage available after these dates. The Guild reserves the right to return any unopened product at the end of the Fair.
Incentives for Participation
Boost your Public House marketing by sending a company representative to volunteer. This allows you to engage directly with Fair attendees, educate them about your products, and in return, your company banner will be prominently displayed for the day. Volunteers will also receive a free pass to enjoy the Fair for the rest of the day.
Ready to Make a Difference?
Join us in supporting the NC Craft Brewers Guild and introducing your products to a vast audience. Your contribution is key to the success of our annual operations.
For more information or questions, please contact Shannon Taylor Wilder at shannon@ncbeer.org.